11/19/2023 0 Comments Tidal wave promotionsDefine and continually monitor and improve email and SMS marketing metrics.Responsible for email and SMS campaign and program analysis (A/B testing, customer behavior, sales lift, membership generation/conversion, list growth, inbox deliverability, subscriber engagement, etc.).Define and lead email and SMS marketing strategy and planning, including user journeys, campaign briefs, creative needs and requests, content/campaign calendars, learning agendas, etc.Responsible for email and SMS campaign production, which includes campaign creation, targeting and segmentation, proofreading, testing, approvals, scheduling, and deployment. ![]()
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